Medeli Enters US Market With Digital Keyboards & Drum Machines


Chinese instrument maker Medeli – the parent company of Ashun Sound Machines – has announced plans to enter the US market with its lines of digital keyboards, drum machines and more.

Medeli — one of the world’s largest electronic musical instrument manufacturers, has been primarily known as a contract manufacturer for many well-known brands in the industry. They’re also the parent company of Ashun Sound Machines (ASM), creator of the Hydrasynth line of digital wave morphing synthesizers.

Now they are bringing their existing lines of instruments to the US market, including:

  • SP-C121 (MAP: $399.99) offers an acoustic piano feel and sound in a compact, portable design.
  • SP201 PLUS (MAP: $549.99) provides experienced pianists and casual performers alike with the essentials, in a stylish and portable package.
  • CP203 (MAP: $779.99) delivers “a beautiful sound and modern look in a compact design”.
  • AKS10S (MAP: $999.99) is an arranger keyboard targeted to solo performers and songwriters who want to create complete instrumental arrangements.
  • MR101S (MAP: $99.99) is a no-nonsense, portable drummer designed for solo performers, and also for musicians seeking a break from practicing with a traditional metronome.
  • MK200 (MAP: $179.99) is a portable keyboard that provides student beginners or on-the-go-music-makers alike with a feature- rich instrument.
  • MK61 (MAP: $119.99) is designed to be a starter instrument for piano students on a budget.
  • MK37 (MAP: $59.99) is a mini-key portable keyboard that fits into a backpack for on-the-go music making.

All these instruments will be showcased at the NAMM Show 2025, held January 23-25, Anaheim, CA.  Medeli and ASM have adjoining booths — 10502 and 10602, respectively — in Hall A.

Additional accessories, such as stands and benches will also be available, while two current models — namely, the AKX10 and AK603 arranger keyboards — will also be added to the new product lineup. All products carrying a two-year limited factory warranty.

US distribution of Medeli products will be handled by Ashun Sound Machines.

About Medeli

Established in 1983, Medeli is a digital musical instrument manufacturer, headquartered in Hong Kong, with a research and development office in Shanghai, and a factory park in Zhuhai. It is headed by its owners, Fanny Cheng and Lancy Cheng, together with James Cheng (CEO), Mafatu Tso (CTO), Mark Gu (EVP of Manufacturing), and Geoffrey Ge (GM of System Development).


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