AlphaTheta acquires Serato, bringing 2 of the biggest names in DJ hardware and software together


Pioneer DJ owner AlphaTheta Corporation has announced that it’s acquired Serato, bringing two of the biggest names in the DJing market under the same roof.

Pioneer DJ’s hardware controllers have long been compatible with Serato’s software, so the acquisition certainly makes sense. Serato also develops several pieces of music production software: Studio, Sample and Pitch ‘n Time.

Yoshinori Kataoka, President and CEO of AlphaTheta, said:

“I am delighted to announce the acquisition of Serato. Through extensive discussions within our company and with Serato’s management team, we have been exploring new ways to contribute to the industry. Bringing Serato into the AlphaTheta Group will lead to new synergies and significant technological innovations, adding continued value to the community.”

Young Ly, CEO of Serato, added:

“Serato has enjoyed a 25 year history of success that is driven by a single-minded focus on serving DJs, producers and artists. We are incredibly proud of both the strength of our business as well as the community that surrounds our brand. Today, we are excited to deepen our long-standing partnership with AlphaTheta, accelerating how we create value for our users and the industry.”

AlphaTheta Corporation now owns the entire of Serato’s shares, but says that the company – which is based in Auckland, New Zealand – will continue to operate as a separate brand.

Das Keyboard 6 Professional - Begin to enjoy your modern workday.

Dr.Fone V13 One-Stop Complete Mobile Solution

Wondershare RecoveritData Recovery

Exclusive Education Savings for Wondershare

Sam Ash $50 Gift Certificate Offer

Pro Desktop Microphone: Save 50% With Code CREATE

Sam Ash Deals Shop: Save Up to 60% on Musical Instruments and Pro Sound Equipment

Great deals on Live Sound and Lighting gear. Microphones, speakers, mixers and more. Fast, free shipping.

Great deals on Recording Gear. Interfaces, headphones, monitors and more. Fast, free shipping.

Great deals on DJ and Production Gear. Fast, free shipping.

Sam Ash Music Flash Deals: Special Discounts on Musical Instruments & Music Studio Gear

Shop Used Musical Instruments, Used Guitars, Used Drums, Used Pianos, Used Pro Audio Gear, Used DJ Equipment

Samson Recording Headphones: Save Up to 70%

ARC Studio - Make any studio monitors sound better

ARC 4 - Mix faster and more confidently than ever

MODO BOGO sale

T-RackS singles €/$29.99 sale

AmpliTube 5 €/$49.99 sale

€/$39.99 AmpliTube Collections

T-RackS 5 €/$49.99 - 22 mixing & mastering plugins

Up to 50% off Total Studio 4 MAX complete music production software bundle

TONEX ODS Legends Signature Collection

Pianoverse NY Grand S274

Pianoverse Black Diamond B280

Pianoverse Royal Upright Y5

Pianoverse Concert Grand YF3

Pianoverse piano virtual instrument

UNO Synth true analog synthesizer - ultra-portable and ultra-affordable

iRig HD X

iRig USB mobile audio interface for guitar & bass

UNO Synth Pro X Paraphonic dual filter analog synthesizer


Leave a comment

Name: (Required)

eMail: (Required)

Website:

Comment: