Generalmusic Returns, With Promise Of New GEM Keyboards
Marco Medica, left, and Fabio De Fazio, right, are bringing back Generalmusic and GEM synthesizers.
At the 2026 NAMM Show, Italian keyboard and synth maker Generalmusic announced that it’s back in business.
The brand’s relaunch will mark the return of two historic brands:
- GEM, dedicated to keyboards and digital pianos;and
- LEM, focused on professional audio, installation, and broadcast.
Nostalgia for vintage keyboards and synthesizers has resulted in the renaissance of many brands in recent years, like Rhodes and Oberheim – along with companies like Moog and Sequential releasing new versions of some of their classic instruments.
Generalmusic is being reincarnated by Italian music industry veterans Fabio De Fazio, co-founder of the retailer StrumentiMusicali.net and Marco Medica, CEO of Audio Effetti, an Italian distributor of entertainment technology.
The company is not making any official gear introductions at this time, but they say that they expect new products to be introduced as early as later this year.
Details are to come at the Generalmusic site.
